Let them imagine what it would be liketo own it

With thousands of people losing their jobs each week,consumer confidence (and therefore consumer spending)is down.(2) Allow people to feel they already own it. Why?Because by seeing into your house, the burglar hasalready 'owned' it psychologically.Getresponse is a free service that allows you up to 20follow-ups (you specify the intervals between eachmessage):The point here is that if your visitors leave yourwebsite without taking anything away (a free versionof your E-Book, an autoresponder course, yourNewsletter), you've probably lost them for good.Michael Southon has been writing for the Inteet for over 3years.

Here's a real-life example of this principle (a ratherdisturbing one). When I cast my mind back to the marketing eBooksI've purchased, in each case I saw those booksadvertised for months - on websites, in newsletters -before I bought them.It's a well known fact that if a burglar can see intoyour house, they are much more likely to rob you thanif they can't. Create a seriesof 5 emails about Heat Resistant Steel Casting your service or product and put themon an autoresponder that provides automated follow-up.You must have heard the statistics - people have tosee your product an average of 7 times before they buyit. And still - no sales.But let's leave aside the recession, and look at twoother reasons you may not be getting sales: People very rarely buy the first time.

The burglar has seenthe inside of your house - and has psychologically'owned' it.What's wrong?It could be the recession (although that's debatable).The easiest way to do this is to offer your visitors afree subscription to your newsletter. He has shown hundreds of webmasters how to use thissimple technique to build a successful online business. Let them imagine what it would be liketo own it. If your house hasbeen burgled, there's a very high probability that thesame burglar will retu - 6 or 8 weeks later.If you give your visitors the feeling of what it wouldbe like to own your product or service, they're muchmore likely to buy. Why?Again, it's the same principle.Here's another interesting fact.So give your visitors a free download of one or twochapters of your E-Book, or a free trial period ofyour service.Once you've smelt the inside of that new car, you'remuch more likely to buy it.

You've polished your sales page over and over againuntil it's gleaming with benefits.Another way is to offer your visitors a freeautoresponder course that educates them about theproduct or service you are offering.But on the other hand, if thousands of people arelosing their jobs, there is without doubt a growingarmy of people out there who are looking to theInteet to make their living.So if you want to make a sale, you must find a way tostay in contact with your visitors - and bring themback.If a burglar can't see into your house, you are muchless likely to be robbed (you can't psychologically'own' what you can't see).It's because of this same principle that car salesmentry and get potential customers to sit in the new car. You're gettingplenty of traffic. You've imagined owning it.